CAMPAIGN CREATIVE & IDEATION | MULTIVITAMIN STUDIO | 2023

SURREAL Cereal Acqusition Campaign
for Multivitamin Studio

Creative outbound strategy for Multivitamin Studio to secure a pitch meeting with SURREAL Cereal. Aligned with their dark sense of humour and playful tone-of-voice, my ideation and execution for this campaign saw various hostage scenarios featuring their cereal hoops, with accompanying notes sent both digitally and to their office. The notes eventually gave instructions for a Zoom Meeting, where Multivitamin Studio could pitch to them as a prospective client.

A combination of photography and graphic design were used to create the scenarios, which include the likes of being suspended over a soup can vat of acid, tied to the tracks of a model train set, and being suspended over the flame from a candle. Copywriting was also central to this campaign, with my use of language key in setting a playful tone and not coming off as intimidating.

"Jonny [...] has more creativity than Michelangelo, more organisation than a Roman garrison, and more brains than Frankenstein’s fridge. He also once sent me a bunch of handmade ransom notes - demonstrating outside of the box thinking, attention to detail, and…well, a dark side. Maybe watch out for that. He’s really an all round excellent bloke, and I’m not just saying that because he’s holding my cat hostage."

– Ruth Tyrie, Brand & Community Manager at SURREAL

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