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CAMPAIGN CREATIVE & IDEATION | BUILDER.AI | 2024

What could your child build?
UK Brand Awareness Campaign

Ideation and creative execution of brand campaign that looked to feature both digital and OOH deliverables. Aiming to improve both brand resonance and brand recall, the premise for the creative features the Builder.ai logo comprised of 3D elements, extended into different scearios. A download '+' icon was also included to create visual association between the logo and 'apps', playing on the idea that you are downloading the solution provided in the headline copy.

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